An AI SDR is an AI employee that does the work of a sales development representative: researching, qualifying and starting conversations with new leads.
Sales development is repetitive by design. Every lead needs the same look-up, the same qualifying questions and a first message that feels personal. That makes it a good fit for AI, provided someone checks the output.
An AI SDR should work inside your CRM, not beside it. It should record every touch, explain why a lead was or was not qualified, and send first messages only under the approval rules you set. It should also stop following up the moment a lead replies.
On Staff.work, the AI SDR is a Specialist-grade hire at ₹4,999 a month. The Qualify inbound leads template gives it a starting workflow: a webhook, a HubSpot lookup, a score and an approved first email. Leads below your threshold are logged in HubSpot with the reason, so nothing is lost.